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BurdaStyle has a portfolio of exclusive media brands, including the luxury titles Elle, Elle Decoration, InStyle, Instyle Men and Harper’s Bazaar and premium titles Bunte and Freundin. With over eight million readers and almost 16 million users, BurdaStyle is Germany’s largest media provider for fashion and entertainment. The company offers magazines, online services, events and products for predominantly female readers and users.
BurdaStyle brands are staged on online portals, via social media and mobile devices and in moving images. Events such as the Bunte New Faces Awards, the Bunte Festival Night and cocktails during international fashion weeks complement the brand worlds.
With innovative concepts such as the Freundin Perfect Piece Award, Bunte Beauty Days, the InStyle Box and the Elle pop-up store, the brands expand their portfolio of services and tap into new sources of revenue. The introduction of multi-channel editorial teams began in 2014 with Elle, where all channels for one brand (print, website, social media) are managed by a central team.