Frankfurt, Germany


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Company: Lufthansa
Fields of operation: Business (non digital) Professional Service
Social Networks: Twitter, Facebook, YouTube, Instagram

The Lufthansa Group consists of the Network-Airlines Lufthansa, SWISS, and Austrian Airlines plus the point-to-point Airlines Eurowings and Brussels Airlines. In total, the Lufthansa Group operates 1,700 planes each day, transporting 300,000 passengers on about 2,800 flights. While air travel is a hands-on and analog business, the Lufthansa Group enriches the experience of its passengers with digital services. Apps, bots, virtual- and augmented-reality are just a few examples. The exclusive FlyingLab in-flight conference is the most tangible and visible event, where the digital transformation can be experienced 30,000 feet above ground.

Lufthansa is the first and only airline to offer exclusive in-flight conferences. Each FlyingLab is thematically linked to an event at the destination, providing guests with an efficient use of their travel time as well as a once-in-a-lifetime experience. Passengers can watch the speakers via a live video stream in a split screen on any Wifi-enabled device, and send written questions to the moderator during each presentation over the in-flight streaming system. What's more, during each FlyingLab Event, passengers are given the opportunity to test innovative gadgets and wearables.

We are also working on connections to new platforms: During each flight, the on-board Wifi FlyNet transmits highly accurate real-time flight data to the Lufthansa smartphone app as well as any Apple Watch. “Mildred” premiered as the first Facebook Messenger chatbot to assist users in finding the cheapest fares for selected routes within the Lufthansa Group. More bots with additional services are to follow. Spoken communication with machines also offers new possibilities to interact with the airline.

Please join us for an upcoming 2019 FlyingLab Event! On March 7, we are flying to Austin with an in-flight conference featuring SXSW, and on May 1 we will fly to New York City, with a FlyingLab devoted to CIOmove.

To learn first hand how Lufthansa is putting to use the latest digital innovations, visit the FlyingLab stand during the DLD conference. In Munich you can challenge an AI or human opponent to a hand of Lufthansa's Quartett app, which has evolved this simple card game into an Augmented Reality experience that tests your aircraft knowledge: Inspect the planes in an augmented environment and make your decision! A playful way to discover Lufthansa's current and historical fleet, it is also an excellent way to engage new business partners. Or put yourself in the shoes of a Lufthansa cargo hold specialist responsible for the safe and secure storage of cars during flight. With the Lufthansa training app designed for the HoloLens, see how mixed reality is transforming education in the workplace. Interested in even more insights into the FlyingLab? Come and explore with us in Munich!

Please visit for detailed information about FlyingLab, and for the Lufthansa Group.